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A New Dawn for Marketing with ChatGPT: The Custom Instructions Feature

New Feature / Update: Custom Instructions in ChatGPT

Just recently, OpenAI introduced a significant update to ChatGPT—this nifty Custom Instructions feature. Now, when you chat with the AI, you can personalise it to better suit your unique needs. Instead of relying on the AI to guess how best to respond, you can provide specific instructions on what you want it to know about you, and how you’d prefer it to respond. It’s like having a conversation with a knowledgeable friend who truly understands your quirks and preferences.

Why does it matter?

Imagine you are a marketer, juggling multiple campaigns while trying to maintain your brand voice. With this new feature, you could set up ChatGPT to grasp the nuances of your brand’s language, tone, and specific audience details. Want it to generate a catchy ad copy that echoes the heart of your latest project? Just fill it in with your guidelines, and off it goes, crafting words that resonate.

Or perhaps you’re an analyst, overwhelmed with data but needing to draft a succinct report for your team. By letting ChatGPT know that you require clarity and brevity, you can streamline your reports, making them not only easier to digest but also poignant and incisive. It’s like having a thoughtful collaborator who gets you.

So, whether you’re weaving the words of your next marketing campaign or crafting a detailed report, this update makes ChatGPT an even more indispensable companion.

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