New Feature / Update: AI Orchestration
What is it?
Zapier, the go-to platform for automating tasks between apps, has rolled out a game-changing upgrade: AI Orchestration. In simple terms, that means Zapier can now use AI to help you set up and manage your automations better than ever. Instead of manually defining every step in your workflow, the AI can analyze data patterns, suggest optimal workflows, and even handle complex multi-step tasks automatically.
Why does it matter?
This update is a big win for anyone juggling multiple apps—especially marketers and small business owners. For example, imagine you’re running an email campaign. With this new AI feature, you can automate the entire process: from uploading new contacts, crafting tailored emails based on customer behaviour, to tracking metrics and sending follow-up messages. You’ll have more time to focus on strategy rather than getting bogged down in the nitty-gritty—sounds like a total glow-up to me!
Another use case? As a developer, you could streamline your project management tasks by allowing AI to connect notes, deadlines, and feedback loops between different platforms like Trello, Google Docs, and Slack. This means fewer missed updates and more cohesive team collaboration.