New Feature / Update: AI Orchestration in Zapier

What is it?
Zapier has rolled out its latest feature: AI orchestration. This new capability enables users to seamlessly integrate artificial intelligence into their automation workflows. In simpler terms, it allows you to create smarter automations that can not only connect different apps but also make decisions based on the data those apps generate.

Why does it matter?
Imagine you’re a small business owner who spends too much time sorting through customer inquiries. With this new AI orchestration feature, you can set up an automation that sorts these inquiries based on urgency or topic, directing them to the right department or team member without you lifting a finger. You could even automate follow-up emails and reminders based on customer behaviour.

Or say you’re a marketer juggling multiple campaigns; the AI could analyse which messages are top performers and automatically adjust your ad budgets in real-time. Talk about working smarter, not harder!

In short, this new feature takes the heavy lifting out of automation, allowing you to focus on the strategic parts of your business instead of the mundane tasks.