New Feature / Update: AI Orchestration in Zapier
Zapier has just rolled out an incredible update—AI orchestration. Picture this: you’ve got a stack of apps, each doing their thing, and now they can talk to each other even more intelligently than before. With this enhancement, Zapier is injecting AI into its workflow automations, allowing for a smoother, more intuitive connection among over 8,000 apps. This means that when one thing happens, it can trigger even more relevant actions or adjustments based on context, not just a set list of tasks.
Why does it matter?
Let’s break it down with a practical example. Imagine you’re a marketer running an online campaign. You might have forms that people fill out, emails that need to go out, and social media posts scheduled. With AI orchestration, Zapier can not just send out the standard thank you email, but adjust it based on who filled out the form or the time of day. If someone comes in with specific interests, Zapier can tweak your follow-up actions to align better with that person—like sending more personalised content their way. It’s like having a virtual marketing assistant that knows exactly what to do next and when, freeing you to focus on the creative side instead of getting bogged down in logistics.
For business owners, this update streamlines onboarding processes. Say you’ve got a new client signing up. With AI orchestration, the system could automatically adjust instructions or follow-ups based on the client’s previous interactions with your brand, promoting a smooth and tailored experience from day one. You’re not just automating tasks; you’re enhancing relationships, and trust me—relationships are the lifeblood of business.