New Feature / Update: AI Orchestration

What is it?

Zapier has just rolled out a groundbreaking feature called AI Orchestration. This addition allows users to automate workflows by harnessing the power of AI alongside their regular app integrations. Imagine telling Zapier what you want to achieve in plain language, and the platform figures out the best way to connect your favourite apps to get it done. No coding required!

Why does it matter?

This is a game-changer for anyone juggling multiple tasks. Let’s say you’re a marketer with a thousand things on your plate; you could set up a workflow where your email campaigns automatically generate reports and send follow-up reminders without you lifting a finger. Or think about a small business owner who could use this feature to streamline customer messages, sending responses while they focus on serving their clients better. Suddenly, your to-do list shrinks, and your productivity takes off—think of it as your personal assistant, working behind the scenes.