New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier has recently launched AI orchestration within its platform, enabling users to link and automate tasks across more than 8,000 applications with enhanced intelligence. This new functionality allows for smarter workflows that automate an entire process, predicting what comes next based on previous tasks and the context of your data. No need to dictate every step; the AI can consider your preferences and adapt the automation accordingly.
Why does it matter?
For marketers who juggle countless tools like email, social media, and CRMs, this means less time wrangling between apps and more time focusing on strategy. Imagine setting up a Zap that not only posts your latest blog on social media but also checks engagement metrics and adjusts future post timing based on analytics—all done without constant intervention. Developers, too, can benefit by automating testing and deployments, leaving them to innovate rather than manage repetitive tasks. It opens a pathway where humans and computers communicate in workflows that feel intuitive and responsive, truly amplifying productivity.
Let’s face it: we’ve all been there, drowning in tabs, trying to remember which app does what. Now, imagine a scenario where your favourite project management tool suggests follow-up tasks based on conversation threads in your chat application, seamlessly integrating this into your workflow. Say goodbye to the days of manual cross-checking and hello to more coffee breaks and genuine creativity!