New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier just rolled out a feature called AI Orchestration, and it’s a bit of a game changer. Imagine you could not only connect your apps but also have an AI working behind the scenes to manage the decisions and trigger actions automatically. That’s what this feature does. With a simple setup, it can assess situations in your workflows, understand your previous choices, and apply those learning to streamline tasks across different applications. It’s like having a virtual assistant who knows exactly how you like things done.
Why does it matter?
Let’s consider a couple of practical ways this can influence the daily grind for different people. For a marketer, instead of manually tracking leads and sending follow-up emails, the AI Orchestration can automatically prioritize leads based on their engagement and notify the team when to strike. Doing this means less time worrying about tedious tasks and more time to focus on strategies that bring real value.
On the flip side, for a business owner juggling various apps, this new feature can seamlessly merge data from different sources—say, your CRM and emailing tool—so that you get a unified view without the noise of navigating multiple platforms. You’ll spot trends faster and make informed decisions without wading through a mountain of data. Wins all around!