What is it?
Zapier recently rolled out a brand-new AI orchestration feature that’s set to change the game for workflow automation. In simple terms, it combines traditional automation with AI capabilities, making it easier for users to connect their favourite apps in smarter ways. Instead of just following the standard set rules, now Zapier can leverage AI to make more intelligent decisions about how and when to trigger workflows based on the specific context of each task.
Why does it matter?
This update is a big deal for anyone juggling multiple tasks. Let’s say you’re a marketer. You can use this new feature to automatically segment your leads based on their engagement levels. Imagine if your system not only sent an email blast when a lead filled out a form but also analysed their past interactions to determine the most relevant content to send. This means tailored communication with a personal touch, which is priceless for conversion rates!
Even better, a small business owner could benefit. Picture someone running an online shop who manages orders, customer queries, and marketing all at once. With AI orchestration, they could set up a workflow where customer feedback triggers follow-up emails, while unsatisfied customer interactions lead to immediate alerts for human intervention. Talk about streamlining operations!