New Feature / Update: Zapier’s AI Orchestration

What is it?
Last week, Zapier announced its new AI orchestration capabilities, designed to enhance how users automate tasks across applications. This feature leverages artificial intelligence to intelligently connect and execute various workflows without requiring extensive coding knowledge. Simply put, it helps users automate complex tasks by suggesting the best steps based on their work patterns and goals.

Why does it matter?
Imagine you’re a small business owner juggling a myriad of tasks—sending emails, updating customer records, and managing your marketing campaigns. With Zapier’s new AI orchestration, you can set up automated workflows that intuitively predict what you need next, streamlining your operations and freeing up your time for more creative endeavours. For instance, if you add a new customer in your CRM, the AI can suggest sending a welcome email and notifying your team through Slack automatically.

This new feature also supports marketers who need to analyse customer data across different platforms. By using AI to orchestrate the flow of information, they can quickly generate insights that inform their strategies without being bogged down by manual data entry. Isn’t that refreshing? The magic lies in the way it adapts to your unique needs, almost like having a diligent assistant that knows you well.