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Zapier’s New AI Automation: A Game Changer for Busy Marketers

New Feature / Update: AI Orchestration in Zapier

You might have noticed that managing various app integrations can feel like juggling flaming torches at times. Well, Zapier just launched AI Orchestration, a new feature designed to make your life a whole lot easier. In simple terms, this update adds an AI layer that smarter connects your apps without needing you to set every detail. Imagine having an assistant that knows how to arrange your tasks for you. That’s what AI Orchestration does!

Why does it matter?

For marketers, this means you can automate repetitive tasks like sending follow-up emails, updating CRM entries, or posting on socials without diving deep into the nitty-gritty of each app. Want to send an email when someone fills out a form and also add that lead to your newsletter list? Now you don’t need to create multiple rules; the AI can figure it all out for you!

Consider a small business owner who uses Zapier to handle customer inquiries. With the AI Orchestration, they could streamline responses, automatically categorise leads, and even schedule follow-ups without feeling like they’re constantly putting out fires. It’s like having a virtual assistant who knows all your preferences right off the bat. And let’s be honest, who wouldn’t want a bit of extra help during those mad rush hours?

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