New Feature / Update: AI Orchestration in Zapier

Zapier, the no-code automation platform that connects over 8,000 apps, recently dropped a major update that adds AI orchestration capabilities to its already powerful toolkit. What does that mean? Simply put, it now uses artificial intelligence to streamline and enhance the way different applications communicate and work together. So, if you were already automating workflows between, say, Gmail and Slack, the process just got a whole lot smarter.

This AI integration can help determine the best actions to take based on the data coming from these apps, making the whole experience more adaptive and efficient. Imagine letting your computer model predict what your next best step is, instead of manually sifting through responses. That’s what we’re looking at here.

Why does it matter?

For marketers, this means no more painstakingly piecing together email outreach reports. Picture a scenario where your email marketing software automatically adjusts its next campaign based on real-time engagement data pulled directly from multiple sources. It’s like having a personal assistant that watches your back, ensuring the right message lands at just the right moment.

Developers and business owners, too, can rest a bit easier knowing that they can now automate more complex workflows without needing to code. If you’re juggling customer service inquiries that come in from various channels—social media, email, and chat—Zapier’s AI orchestration can help prioritize and manage those incoming requests without the hassle of manual intervention. Just the kind of support we need during a hectic launch season.

It’s a subtle shift that echoes across organisations, helping enhance productivity while also liberating us from the chaos of manual tasks. Pretty neat for those of us who have faced the prospect of pushing code through a tangled web of apps just to get something functioning smoothly.