New Feature / Update: AI Orchestration by Zapier

What is it?

Zapier’s latest feature, AI Orchestration, is designed to help users automate workflows across various applications with enhanced intelligence. Think of it as a smart orchestra conductor bringing together different instruments—your apps, in this case—to play a perfectly synchronised tune. With this new update, Zapier leverages AI to make it easier for non-technical users to set up and optimise complex workflows without needing a coding background.

Why does it matter?

Imagine you’re a marketer juggling multiple platforms for your campaigns: social media, email, and analytics. With AI Orchestration, you can automate the process of pushing new leads captured on social media right into your email marketing software, while also updating your analytics platform in real-time. It cuts down on manual tasks and helps you focus on what really matters—creative strategy and engaging content.

Even developers and small business owners will find it useful. Say you run a local café and want to streamline order management, customer follow-ups, and inventory checks. AI Orchestration can help link your point-of-sale system with inventory tracking and customer relationship management tools, creating an automated flow that saves you time and reduces errors.