New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier, the popular no-code automation platform, has just rolled out a powerful new capability: AI Orchestration. This feature adds a layer of AI-driven decision-making to your workflows, enabling users to automate complex processes with greater intelligence and flexibility. Think of it as having a smart assistant who not only follows your instructions but also learns and optimises based on the context of your tasks.
Why does it matter?
In the fast-paced world of work, efficiency is everything. With AI Orchestration, professionals—from marketers to business owners—can streamline their processes like never before. Imagine a marketer automatically tweaking email campaigns based on recipient interactions. If a customer clicks a link but doesn’t convert, an AI-optimised workflow can trigger follow-up actions that are tailored to their behaviour, increasing the chances of conversion. Meanwhile, analysts can benefit from reducing manual data handling, allowing them to focus on uncovering insights rather than wrestling with spreadsheets.
It’s like having a secret weapon in your back pocket, making your automation that much smarter. And who wouldn’t want that?