New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier has recently rolled out a new AI orchestration feature that empowers users to automate workflows across thousands of applications. Essentially, this means that instead of simply setting up a series of conditional actions, users can now leverage AI to make smarter decisions based on data and context from various sources. Think of it as having a digital assistant that not only executes tasks but also understands and optimises the process as it goes along.
Why does it matter?
This update is a game-changer for anyone who’s juggling multiple platforms for their work—like marketers running campaigns while tracking leads, or small business owners managing customer inquiries and tailored promotions. For instance, a marketing professional can set up a workflow that automatically sends targeted email campaigns based on user engagement metrics, all without lifting a finger once the system is in place. Similarly, a small business owner can automate responses to common customer inquiries while analysing trends, freeing them up to focus on strategy rather than repetitive tasks.
This isn’t just about saving time; it’s about working smarter. If you’ve ever felt the pinch of too many tasks and not enough hours in the day, this is the breath of fresh air you’ve been waiting for.