What is it?
Last Tuesday, Zapier rolled out a fresh feature: AI orchestration. Now, instead of merely connecting apps and automating tasks, users can employ AI to intelligently decide how workflows should trigger, making processes smarter and more intuitive. This means you can set up workflows that not only react to events but also anticipate needs based on past actions.
Why does it matter?
Imagine you’re a marketing manager juggling content schedules across social media, email newsletters, and your website. With AI orchestration, your workflow can automatically draft a social media post based on an upcoming email campaign, or perhaps adjust posting times based on when your audience is most active.
Or think about a customer support lead at a tech startup. They could set up a system where, if an influx of support tickets arrives related to a recent software update, AI orchestration prioritises and assigns tickets based on urgency or the team’s current load.
This isn’t just automation for the sake of ease; it’s a game-changer in how we think about workflow efficiency. It’s like swapping out a rusty old delivery vehicle for a GPS-guided drone that knows the quickest route through the chaos of urban traffic.