New Feature / Update: AI Orchestration
What is it?
Zapier has just rolled out a groundbreaking feature called AI Orchestration. Essentially, this new capability allows you to automate more complex workflows by incorporating AI into the mix. Imagine traditional automation like a simple assembly line, but now picture it with an intelligent overseer that can adapt, learn, and optimize the process as it goes. Zapier users can now connect apps in smarter ways, using AI to make decisions based on the data it receives, which means your workflows can become not just automated, but intelligent.
Why does it matter?
This feature is a big deal for anyone trying to streamline their daily tasks. For instance, imagine you’re a marketer juggling multiple campaigns. With AI Orchestration, you could set up a workflow where an AI assesses your campaign performance in real time and automatically adjusts your social media ads based on engagement metrics. That means you could save hours of manual adjustments, ensuring your campaigns are constantly optimized.
Or think about a small business owner tracking customer feedback. AI Orchestration could synthesize feedback from various channels—like emails, chats, and surveys—prioritising which issues require immediate attention and flagging them for your team. This way, you can focus on what truly matters, making your operations more efficient without the constant worry of missing crucial insights.